Target Criteo #1

A 300% increase in profitability in first month of management switch to Hayden Consultancy.

First month of HC management displays a quick shift in growth of efficiency through strong ROAS, with lower spending and highest profitability in 2022. In the months following, HC continued to grow Attributed sales and gross profitability month over month by reducing spend on branded terms, focusing on new to brand consumers, and winning in category placements.