Kroger KPM #1
Drastic increase in ROAS in first full month of HC management increasing profitability by 300% Achieved highest sales, reach and most efficient CPC.
The result?
Average ROAS grew from 3.1x to 5.5x switching to Hayden Consultancy.
Average units sold value went from $2.38 to $2.93 indicating less promotional activity during HC management and still driving 198% more average monthly units sold.