Instacart #2

Brand C became nationally recognized by Instacart as a top performer in basket penetration, sales growth, and category sales

HC began managing Instacart December 1, resulting in record breaking increases in total sales including ad attributed sales, organic sales, and basket penetration. Brand C also outperformed total category dollar growth MoM in January and February 2023.

Gross Profit increased over 300% in just 8 months vs. the previous 14 months managed by another agency

After switching to HC, Brand C saved 38.5% of total spend on branded terms growing the new-to-brand segment by 7.5% in the first month and 12.75% over the next two quarters